and the 6 weeks to Black Hat.
A messy pile of lists goes in. The right conversations at Black Hat come out, and every contact you meet there becomes a follow-up, not a lost card. Here is the whole flow.
Enter the plan ↗A messy pile of lists goes in. The right conversations at Black Hat come out, and every contact you meet there becomes a follow-up, not a lost card. Here is the whole flow.
Enter the plan ↗A big, messy pile of lists goes in one end. The right conversations at Black Hat come out the other, and every hand you shake there becomes a follow-up instead of a lost card. Here is exactly how it works, and the plan to have it running before the show floor opens.
Seven steps. Each one narrows the field, so the slow, expensive thinking only ever runs on the people who deserve it.
HubSpot, the conference attendee and exhibitor lists, your LinkedIn network. All pulled together, cleaned, and deduped into a single source of truth. No more the-same-person-in-four-spreadsheets.
One fast pass over the whole list, asking two questions per person. Are they a real buyer for Port0? And will they actually be in Vegas? Quick, consistent, and it runs across every record without tiring.
The scoring collapses the pile into a ranked shortlist. A few hundred names, ordered by how much they are worth a real conversation. This is the list Tom would be proud to put his name behind.
Only on the shortlist, and it can run overnight. New CISO in the seat? A breach or incident in the news? A hiring spree on the security team? The engine reads the signals and finds the genuine reason to reach out now, not next quarter.
Each message is written from that person's own signal, not a template with the first name swapped in. Email and LinkedIn, in a voice that sounds like Port0. It reads like someone did their homework, because something did.
The human gate. Everything lands in a clean approval dashboard where Tom can read, edit, approve, or kill each message in seconds. Nothing leaves the building without a person saying yes.
Approved messages go out across email and LinkedIn, replies come back, and the calendar fills with the right conversations for the show. The whole pile, narrowed all the way down to a week worth flying to Vegas for.
The booked meetings are only act one. On the floor you will shake a hundred hands and collect a hundred cards. Here is how the engine turns that pile into a working follow-up pipeline, before you have even flown home.
Snap a photo of the card or badge, then add a quick voice memo or note while it is fresh. What they cared about, what you promised, the next step. That is the whole ask of your team on the floor.
The photo and the note get read, enriched, and organized into your dashboard on their own. No late-night data entry in the hotel, no shoebox of cards waiting to be typed up next week.
Each contact becomes a personalized follow-up written from your own notes, tracked through to the meeting. Every hand you shook turns into a real next step, not a name you half remember.
You fly home with a working pipeline, not a rubber-banded stack of business cards.
The engine is not one thing doing everything. It is the right kind of work matched to each step, so effort lands where it counts and the thinking goes deep where it has to.
Pulling lists, deduping, moving records, wiring HubSpot to the dashboard. This is solved, dependable engineering. It runs in an instant and it runs the same way every single time.
A quick, consistent judgment applied across the entire list. Built to scale, so it can read every record and rank the whole field without ever cutting a corner to keep up.
The part that truly needs intelligence. Reading the news, the org charts, the hiring signals, and reasoning out the real why-now per person. It runs overnight, only on the shortlist, so the depth goes where it matters.
It is about focus and depth. The full force of the engine is pointed at the few hundred people worth flying to Vegas to meet.
The build is front-loaded on purpose. By the time the show is close, the engine is yours to run, and it keeps running straight through Vegas.
Connect HubSpot, the conference lists, and LinkedIn. Pull everything into one place, clean it, and dedupe. The single source of truth the whole engine sits on.
The fast scoring pass runs over the full list. Fit and Black Hat presence, ranked. Out the other side comes the few-hundred shortlist that everything downstream is built around.
The overnight research agent and per-person message writing come online, feeding a clean approval dashboard. The at-show capture flow gets built here too, photo and note straight into Base Camp.
Tom takes the controls. He works the approval queue, gets comfortable with the flow, and shapes the voice. By the end of this stretch the engine runs to his standard, not ours.
Approved messages go out, replies come in, meetings land on the calendar. At the show, every contact your team collects is captured straight into the pipeline, so you leave Vegas with follow-ups already moving.
Front-loaded by design. The heavy build happens early, so the back half is about running and booking, not engineering. By the time Black Hat is on the horizon, you are the one driving the engine, all the way through the show.
This is not a tool you rent. At the end of the six weeks the whole system is yours, on your own data, run by your own team. The pre-show engine and the follow-up pipeline both come with you. Point it at the next conference and it runs again. When you want more, the same foundation extends into always-on outbound.
One build. You walk away owning a system for conferences, not renting one.
Six weeks, designed and built with you, handed to Tom, and run all the way through Black Hat. No retainer, no lock-in. You own the system, both the pre-show engine and the follow-up pipeline, and you point it at the next conference for nothing more.
Let's build it ↗Beyond conferences, the same foundation extends into always-on outbound whenever you want it. That is a separate build, and there is no pressure. This one stands on its own.